The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Whether you’re looking to bond more deeply with loved ones or just want something fun to do at your next dinner party, ...

Psychology has uncovered why you might be drawn to the color blue, and it has a lot to do with your personality and lifestyle ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...