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A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

May 21, 2025. More for You ...

It took 18 months for design agency Koto to deliver this update on the Amazon logo. Unveiled earlier this month, the logo features a "more empathetic" smile with an expanded shaft and point ...

May 21 (Reuters) - (This May 21 story has been corrected to fix a typo in the headline) Amazon (AMZN.O), opens new tab is testing AI-powered short-form audio summaries on select product detail ...

Amazon is sending refunds for product returns dating as far back as 2018. The company says these relate to historical cases where it had been unable to verify receipt of faulty products sent back ...

Amazon Prime Air is available to customers in College Station (TX) and the West Valley area of Phoenix (AZ). If that’s you and you’re in dire need of an Apple product within 60 minutes or less ...

But a couple of hours after Press Secretary Karoline Leavitt‘s remarks, an Amazon spokesperson, Tim Doyle, said that such a plan will not be implemented. “The team that runs our ultra low cost ...