She's back! American Girl's original Samantha doll is back and on sale for a limited time only.

Our toy writer found the perfect American Girl gift idea for both kids who are into dolls and nostalgic adults in the American Girl mini historical dolls that are just $25.

American Girl has released its annual Halloween costumes — and this year, adults can also dress up as their favorite characters from the 1980s and 1990s.

The new 2025 American Girl "Girl of The Year" happens to be from Howard County and her creation was helped by the Maryland SPCA.

America embraced the American Girl dolls. The town of Aurora, New York, wasn't so welcoming.

American Girl’s first target audience, now adult millennials, still form a key part of the brand’s fan base. Gatherings of people in their thirties are common at American Girl Cafés.

The key to the success of the American Girl stories is their achievement in appealing to the ordinary — the American Girls are not “chosen ones,” they do not embark on a literary hero’s journey or ...

AnnaSophia Robb told Rachel Bilson in a podcast episode of ‘Broad Ideas’ that she can still fit into her American Girl Doll Dress from 2004 ...

American Girl is planning a big move in Dallas out of the Galleria and into the Shops at Park Lane next year. The popular and pricey doll brand has plans to open a 15,400-square-foot, two-level ...

Style American Girl says the ’90s are ancient history. American girls agree. Millennial parents were not prepared to answer questions about the dolls’ Y2K accessories, like, ‘There was ...

Growing up, it was a dream for many to have an American Girl doll, but American Girl's '90s dolls are making millennials cringe on TikTok.