American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

Companies will be called out when they are out of touch and not inclusive.

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

US clothing brand American Eagle is embroiled in a media firestorm after an ad campaign, featuring actress Sydney Sweeney, was accused of racism.

Gen Z’s marketing playbook When it comes to media strategy, OOH elements are often key to American Eagle’s efforts to reach Gen Z and are accordingly a major piece of the puzzle this season. The ...

American Eagle ’s latest denim campaign, starring Sydney Sweeney, has sparked a massive online debate. While the tagline was intended to be a cheeky double entendre, “Good Jeans” and “Good Genes,” ...