News
“Sydney Sweeney has great jeans:” American Eagle ad campaign goes viral and company’s stock goes through the roof
Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with acclaimed performances in Euphoria (2019-present) as she portrays Cassie Howard, a complex teenager, which earned her an Emmy nomination and significant mainstream recognition.
Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
Companies will be called out when they are out of touch and not inclusive.
American Eagle is reviving its 20-year-old “Live Your Life” slogan for a new platform targeting Gen Alpha and millennials in addition to its core Gen Z consumer base.
We recently published 10 Stocks Surprise Wall Street with Double-Digit Gains. American Eagle Outfitters, Inc. (NYSE:AEO) is one of the biggest performers recently. American Eagle soared by 18.11 ...
More immersive, more clever, more engaging — there’s no exact science to American Eagle’s social media strategy this holiday season, though, in the chase for its quick-paced Gen Z consumer ...
Gen Z shoppers, which represent about half of American Eagle’s 15-to-25-year-old target customer base, " really want to put their money where their value is,” even more so than millennial ...
For brands such as American Eagle that cater to Gen Z consumers, figures like Gauff allow them to tap a “hustle” mentality in an authentic way. According to creative agency Archival, 51 ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback