Fospha, the full-funnel marketing measurement platform, has launched its latest research uncovering the key to maximizing Google Performance Max (PMAX) and Paid Search performance in 2025. With brands ...

Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. The ...

We recently published a list of 12 Best Tech Stocks to Buy For Long-Term Investment. In this article, we are going to take a ...

One of the most difficult transitions for established product brands is breaking dependency on third-party marketplaces.

Despite strong financials, Spotify's shares are overvalued with a P/E of 95x; I recommend waiting for a 10-15% price ...

Elizabeth Arden has launched a national multi-channel campaign titled "SmarterRetinolTM," created in partnership with agency Terri & Sandy. The innovative campaign highlights Elizabeth Arden's Retinol ...

With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ...

Wistia, a leading video marketing platform for businesses, today unveiled new artificial intelligence (AI) video translation and dubbing features, complete with lip-syncing, making it the first video ...

Entrepreneurial CMO 50 list recognizes fifty chief marketers whose approach to driving growth is charting new paths.

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: ...

Technology and marketing integration also took centre stage. Lucy Guo from Amazon Ads pointed to the power of full-funnel advertising in driving international reach, reporting a 145% surge in video ...