For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

Amazon is one of the largest companies in the world - but people have only just clocked the hidden messages in its logo. The company has around 310 million customers worldwide and processes a ...

The logo shows the company’s name, with an arrow that points from the “A” to the “Z” in the name. The design is supposed to convey that it sells everything from A to Z.