The number is an outlier when compared to other streamers, and leaves room for speculation that Prime Video isn’t attracting ...

In 2024, Amazon suddenly added ads to the accounts of all Prime Video users. With one move, Prime became the largest as-supported subscription streaming service in the world and ended up securing ...

Some 88% of subscribers to Amazon Prime Video are doing so through an ad-supported tier. Data released by Digital-I shows that Amazon’s move to convert its existing subscriber base on an ad tier ...

Amazon has revealed that its Prime Video service in the UK has an average ad-supported monthly reach of more than 19 million – several times the size of Netflix’s advertising audience in the market.

Amazon Studios, Courtesy of Prime Video, Warrick Page/Prime Video Prime Video won’t be ad-free for much longer. Amazon Prime subscribers — who have free access to the streaming service ...