Burn that thing on and show it off. Anyway, that's the new ACC logo...I'm sorry, brand. That's the new ACC brand. A brand and a logo are two totally different things. One is a photo or design of ...

The buzz surrounding the Atlantic Coast Conference on Tuesday was all about the new logo. The ACC didn’t officially release the new look, but ESPN’s Brett McMurphy let the cat out of the bag ...

The ACC is holding the annual ... to love the message attached to the first logo. A conference making even the slightest of changes to a logo is sure to draw attention, no matter how subtle or drastic ...

GREENSBORO, N.C. (WTVD) -- The new ACC logo was leaked a few weeks ago at the league meetings in Florida. Thursday, though, was the official unveiling in Greensboro. The ACC and its design group ...

The ACC has a new look as it heads into a new era. The league unveiled a redesigned logo on Thursday, the centerpiece of a rebranding effort made with its new membership and recent expansion in mind.

The trophy also features the league’s tagline “Accomplish Greatness” on each side as well as ACC logos in multiple positions so the conference logo is visible from all angles.” With this ...