Airtel and Reliance Jio have reignited their concerns over Trai's spectrum allocation recommendations for satcom companies, ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

The vMVPD reported that it the first CTV platform to offer this ad format in a programmatic biddable environment ...

The new prepaid packs bundle over 25 OTT services along with unlimited calls and data benefits for subscribers.

Airtel seeks industry-wide coordination to address gaps exploited by sophisticated fraud schemes targeting unsuspecting ...

Day 3 of Goafest 2025 witnessed an engaging panel on how brands can go beyond the 20-second ad to create brand moments ...

Naveen Tewari, cofounder, InMobi, told ET, “We have two big bets on AI. One is Glance AI is already out, and the genAI ad ...

Authorities in Tanzania have blocked access to the social platform X after cyberattacks on some accounts of government ...

Not only that, I bet those TV advertisers paid a premium over the TikTok ad we were all seeing on our feed. It’s well documented that people have short attention spans, expect on-demand everything and ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ad, but the number of commercials involving a given Cal ...

Netflix is going to start implementing AI and pause screen ads starting in 2026, and subscribers are not happy about it. On May 14, Netflix revealed that its $7.99 ad-supported subscription tier ...

YouTube’s Shoppable TV Ads integrate interactive product feeds for real-time purchases on CTV. Gemini AI powers Peak Points to place ads after emotionally engaging moments for maximum impact. Cultural ...