Netflix’s new AI-powered search engine highlights how the company's growth is forcing the industry to reconsider what ...

Is Netflix taking the right approach to AI in entertainment? Let's see how co-CEO Ted Sarandos wants to use generative AI in ...

Netflix is testing a new search feature powered by OpenAI technology that aims to improve how users discover content on the ...

Netflix is building a new search experience aimed at improving the discovery experience, and it’s going to use AI to do it, the company’s CEO Greg Peters said during its first-quarter results ...

Finding the right AI strategy can make or break a company's future. That's true even outside the traditional tech sector, and digital entertainment specialist Netflix (NASDAQ: NFLX) is taking it ...