Identify areas where the application of AI and analytics can transform your segmentation. Understand the uses of big data in marketing. Identify optimal metrics for assessing marketing ROI. Explore AI ...

The reality is that both face-to-face and virtual marketing are essential components to any company's communications strategy. Here are some benefits of both approaches, plus an example of how they ...

Of course, there are downside risks if your product is made obsolete by another product. Market specialization: In this coverage pattern, you concentrate on a specific segment and provide a variety of ...