Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

Zoe Salda ñ a is a “sucker” for lip plumpers. The beauty industry has seen significant growth in lip enhancement product ...

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...

If you’re like many women, you wake up in the morning, wash your face, and apply some form of makeup. Perhaps your go-to ...

Whether it’s hydrating your skin, lengthening your lashes, or nourishing your scalp, castor oil continues to be a reliable, ...

Over the years, I’ve found some incredible formulas that not only make my lips look like latex, but also leave my lips ...

Hailey Bieber 'incredibly excited' to announce the acquisition of beauty brand Rhode by e.l.f. Cosmetics for $1 billion after only three years.

Make-up experts have warned that following a viral cosmetic trend could cause you ... concealer and overlined lips. With the recent adoption of ePassport gates, an exaggerated profile photo ...

One of the key drivers of the lip powder market is the rising demand for multi-functional beauty products that offer both skincare and makeup benefits. Lip powders often feature hydrating agents like ...

If you’ve been chasing that elusive “my lips but better” shade, consider this your sign to give a $6 throwback icon a spin.