A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially ...

Motorists will soon be able to buy University of Alabama license plates that feature a classic look.

Matter has announced a lifetime battery warranty for its electric bike Aera, aiming to boost consumer confidence and ease ...

Arizona Opera's new president and general director has extensive background conducting operas and has led ASU's music theater ...

Logos add a company's identity to every aspect of the materials and communications it produces. From applying your logo durably on products to incorporating it on shipping cartons that help ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

However, it was only until now that Tata decided to give its premium hatch a proper facelift, at least that is what the company says ... and an illuminated Tata logo at the centre.

An HBR Executive Masterclass with Jennifer Jordan. Historically, executives adapted a command-and-control leadership style. Today, they’re often advised to be more nimble, more adaptive, and ...

Leading strategy and creative agency VSA Partners is aiming to flip the switch, bringing the fun back to logo redesign with ...

New research from the Carroll School of Management shows logos are an indispensible tool for influencing consumers Compact logos can encourage favorable brand evaluations by signaling product safety, ...