NEW YORK —Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion ...

according to the IAB Internet Advertising Revenue Report: Full Year 2024, conducted by PwC. That is a $14.1 billion increase compared to 2023. Why we care. Paid search becomes more expensive and ...

Netflix's (NFLX) business is expected to be relatively resilient in a challenging economic backdrop, according to Morgan Stanley, which forecasts the streaming giant to record higher revenue for 2025 ...

AppLovin shifts to ad-tech dominance, leveraging AI-driven AXON for non-gaming growth. Click to read more about APP's ...

Digital video continued to be the fastest-growing format, now accounting for nearly a quarter of total ad revenue, reflecting consumer engagement with video content. Podcast advertising came back ...

Alphabet Inc. is a Strong Buy with 45% undervalued shares, robust cash flow, and booming AI-driven YouTube ad revenue growing ...

The company’s lower-priced, ad-supported tier, introduced in late 2022, is now proving to be a significant growth driver.