In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

From first idea to final cut and performance analysis, let’s see how AI can give your online presence a serious upgrade.

The team at Meta has been testing out AI-generated ads for a few years now. But will their strategy lead to a massive shift ...

Meta CEO Mark Zuckerberg laid out his vision for a black-box, end-to-end AI advertising product during a fireside at Stripe's ...

In a bid to curb the prevalence of misleading ads that led people to invest in the CBEX platform, the federal government is ...

Importantly, credibility acts as a gatekeeper variable that either enhances or diminishes the impact of other ad elements, ...

House Bill 366 would introduce a requirement for certain groups of people to disclose if political advertising contains ...

The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

California Republicans are accusing Democrats of gaslighting Californians with an ad campaign related to a fight over a child sex trafficking bill.

Off site advertising is when a retailer lets advertisers leverage its first party data to reach customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a ...

Critics said the bill would increase costs for advertisers and consumers, be met with legal challenges, and negatively affect ...