Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

Missed Opportunities? Taxi services are, at least for now, an evergreen part of the urban landscape the world over. With self ...

Shopify shares actionable small business tips from expert entrepreneurs, including how to find success in your marketing, ...

Live’s” first year on air, Chevy Chase was among the cast members who took part in live ads for Polaroid camera, all during certain commercial breaks. On Sunday, cast members who appear in a ...

The last time GoDaddy had a Super Bowl ad spot was eight years ago. The decision to return to the powerful sports platform — which attracted a record 127.7 million viewers when it aired on Feb. 9, ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of retooling its agency roster.

CMO Scott Utke discusses how the grape growing giant is looking to better appeal to groups like millennials with new ...

We are, without doubt, the most creative company,” Troy Ruhanen, the chief executive of OAG since it formally launched in January 2025, says of Omnicom, dismissing Campaign’s suggestion that has not ...