Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

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Brands that dominated Super Bowl LIX included commercials and the much talked-about halftime show featuring Grammy winning rapper Kendrick Lamar.

OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

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Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

as well as advertising in print and in cinemas and on billboards. But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." "As everyone ...

as well as advertising in print and in cinemas and on billboards. But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." ...