Tire maker has awarded Publicis Groupe the vast majority of its global marketing business—a sweeping consolidation play that ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

Trump's nominee to head the DOJ's antitrust division said that the companies involved with GARM engaged in a "certain amount of collusion." in a Senate hearing Wednesday.

The Super Bowl has always been more than a game—it’s a cultural barometer, reflecting how brands engage with audiences at the ...

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...