Before we get to the examples, let us understand what the term guerrilla marketing means. In the 1980s, Jay Conrad Levinson developed this phrase to describe unconventional, low-cost advertising ...

Buying Advertising Space Near Venues Companies purchase ad space ... while using officially branded assets likely constitutes a trademark violation. Guerilla marketing is, more broadly, any unexpected ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

As Tesla’s profits drop, a group called Everyone Hates Elon is going viral for plastering London with fake advertisements for ...

Within the Meta ecosystem, Facebook continues to be the backbone of advertising revenue ... In terms of marketing and sales expenses, Meta allocated $11.3 billion USD, representing a decrease ...

Early signs of deceleration in the U.S. digital ad industry began to hit in April.

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...

Interpublic Group reiterated its 2025 organic revenue guidance and tried to assure analysts that it’s capable of handling any potential downturn.

The complicated and fascinating story of how alcoholic beverages morphed from disreputable habit to ubiquitous facet of ...