As a data app is not a typical avenue for promoting a movie, this absurd approach to advertising the film and character is a strong example of guerrilla marketing. In another guerilla marketing ...

If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity.

As Tesla’s profits drop, a group called Everyone Hates Elon is going viral for plastering London with fake advertisements for ...

"Don't even think of waging a battle or producing marketing materials without a plan," advises Jay Conrad Levinson, president of Guerilla Marketing, International. Most businesspeople understand that ...

With 12 months passed since London 2012, and just a year to go until the 2014 World Cup in Brazil and the Glasgow Commonwealth Games, it seems a good time to consider the state of ambush, or guerrilla ...

as well as advertising in print and in cinemas and on billboards. But Wohlfiel said Chalamet's stunts have collectively delivered a "clever out-of-the-box guerrilla marketing campaign." ...

Guerrilla marketing campaigns, on average, are associated with significantly positive movements in company stock prices. Campaigns utilizing emotional appeals, especially joy, are associated with ...