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If you have been on the internet the past few months, chances are you have seen an advertisement for whole-body deodorant. Companies from Lume to Native to Old Spice to Secret have been ...

That might be the case with the ever-growing number of deodorant brands advertising their products as being aluminum-free. Although aluminum in deodorant can be an issue for some individuals ...

The TV ad for Secret, for example ... It stands to reason that we all probably smell about the same, but the global deodorant market, which was $26.61 billion in 2023, is projected to grow ...

Then she listened to the text: an awkward, trollish rant about body odor and deodorant pitching a brand ... consume and encounter media. A simple ad turned into a disorienting and frequently ...