When recession strikes, the advertising and media sectors are the first ones to see a noticeable impact. Companies tend to reduce their advertising budgets when the going gets tough.

The Hibe platform is leading the charge to create a new media ecosystem, where the collision between traditional media and ...

In a cryptocurrency market saturated with speculative meme coins and short-term hype, Troller Cat ($TCAT) is introducing a ...

revenue-generating interaction. And because everything is controlled via a cloud-based dashboard, owners can update content or ad campaigns from anywhere at any time. "In a rental property ...

Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

The Department of Justice formally asked a federal judge to break up Google’s ad-tech empire Friday after an April court ...