The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

Programmatic advertising — the automated process for buying and selling ads — is particularly inefficient. Advertisers pour ...

This isn’t just money down the drain; it’s a staggering waste of resources at a time when the industry’s environmental impact rivals global aviation. In advertising, our currency is creativity.

It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real ...

Shashank Nimkar, a National Institute of Design graduate, founded Earth Tatva to modify ceramic waste into a versatile ...

House Bill 4572 would introduce new requirements for pits where drillers bury oil and gas waste. Supporters of the bill gave ...

In Wigan, each household generated an average of 426.5 tonnes of waste over 12 months, slightly less than the 426.9 tonnes ...

BRATTLEBORO — Windham Solid Waste Management District received a grant of $37,910 for operating its Household Hazardous Waste ...

Dozens of firefighters and eight fire appliances have been tackling a morning fire in Monument Park Industrial Estate in Washington with local residents warned to keep doors and windows shut.

Santa Fe Indian School is mourning the death of two related faculty members after a head-on crash. State police said the ...