Ever walked into a salon and heard someone ask for 99J hair color? If you’re scratching your head wondering what color is 99J, you’re not alone. It’s a shade that’s as mysterious as it is beautiful, ...

Everyone is going "recession blonde," but what is it and why is everyone talking about it? Experts break down how a fraught ...

The best spring hair colors usually make us want to lighten things up, but the biggest hair color trend of the season, ...

Bergamy-Rosa recommends shades that are one to two levels lighter than your natural color to cover budding grays. “This can ...

Renowned celebrity hairstylist Dhairius is the mastermind behind some of the most stunning red-hot looks in the industry.

The UConn Huskies' superstar expands Madison Reed NIL partnership to feature the first hair color shade created for a female ...

Hot water can strip away color and moisture. Opt for lukewarm or cool showers to keep your hue intact and your hair hydrated.

For spring 2025, hair color trends suggest that most are either gravitating toward subtle shifts in their natural shade or embracing full Shakespeare dramatics. The common theme? Everyone is ...

George Clooney’s got a new ‘do. The “Ocean’s Eleven” star debuted a dramatic hair transformation on Sunday while out to lunch with his wife, Amal Clooney. The couple dined at celeb-loved ...

I have dyed my hair every color under the sun, so I know a good shampoo for color-treated hair has a lot to get right. I want one that preserves my new color and undoes some of the damage that ...

“A lot of consumers had to take their hair care into their own hands, whether it be color or care, and a lot of them turned to salon brands.” “What historically used to be a shampoo and ...