But this logic rarely seems to translate into pop culture, where fashion, film, TV and book releases are all currently taking inspiration from the 90s and 00s era, and we’re lapping it up.

Pop icons from the 80s, 90s and 00s – including the likes of Boney M, Blazin Squad and Tinchy Stryder - will be taking to the stage for the first Wiltshire Throwback Festival this summer.

SOUNDS LIKE: Britney Spears • Abba • Rihanna • Taylor Swift • Katy Perry • Spice Girls • Whitney Houston • Harry Styles • Madonna • Backstreet Boys • Carly Rae Jepsen • Black ...

THIS rarely-seen 00's pop star looked sensational as she stepped out on stage in Dublin for a firey performance. The 56-year-old singer, whose career has spanned over two decades, made a return to ...

Limerick is set to turn back the clock this August as the TUS Gaelic Grounds hosts Ireland’s biggest 90s & 00s party, with ...

Throwing it back with all the biggest 90s and 00s pop classics, r'n'b jams, dance anthems and hip hop bangers! Expect to hear: Britney Spears / Beyonce / Spice Girls / Taylor Swift / Busted ...