In today’s fast-paced digital world, having a solid marketing strategy is more important than ever. The Google ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...

Adhip Ray, is the founder of WinSavvy, a digital marketing consultancy for startups and professional service providers.

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

I will explore for you the impact of AI across key industries – highlighting real-world case studies, strategic opportunities ...

How to Maximize the Benefits of Healthcare TradeshowsLas Vegas, Nevada--(Newsfile Corp. - April 16, 2025) - It's common and ...

For example, around the world, fans have added Oasis to more than 97m user-generated playlists on Spotify and while she may ...

20. Be authentic. Authenticity is at the core of every successful marketing campaign. We’ve given you some examples of brands that have used these tips with great success (and more to come), but don’t ...

With deep expertise in media planning, digital transformation, branded content, and scenario marketing, GIMC’s influence extends across Asia, the Americas, and Europe. Its recent global campaigns have ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...

Cécred, the hair care brand founded by Beyoncé Knowles-Carter, today (April 7) launched its first-ever brand campaign, per details shared with Marketing Dive. The campaign revolves around a ...