Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, ...

With Venuelabs, brands can respond transparently during tough times, engage in conversations, and maintain real-time ...

No matter how many checkboxes a brand ticks in, nowadays, customers form their first impression from online visibility. They ...

Running throughout August and September, the 360-degree omnichannel campaign introduces the flagship device from the popular vaping brand to adult travellers.

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

Customer data platforms are being touted by suppliers as the means to deliver the single customer view after which ...

Currax’s Derrick Gastineau discusses the drugmaker’s recently-launched Real Patients, Real Results campaign and its position in the weight loss market.

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever.

Analyzing the best insurance marketing campaigns Here are some recently executed, holistic 360-degree, and successful insurance marketing campaigns.

Key Takeaways 360 marketing campaigns involve using many different ways to reach people, making sure your brand is seen everywhere. Before you start, you need to know who you want to talk to and how ...

In its biggest campaign yet, the energy-drink brand broadens its outreach to include ‘the everyday high-achiever’ as competition among beverages heats up.

At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to one idea: authenticity.