Using data to effectively drive creative means uncovering the patterns, behaviors and opportunities that inform stronger creative choices from the very beginning.

This article explores how businesses can leverage QR codes and augmented reality to enhance direct mail marketing campaigns.

How to Maximize the Benefits of Healthcare TradeshowsLas Vegas, Nevada--(Newsfile Corp. - April 16, 2025) - It's common and ...

With deep expertise in media planning, digital transformation, branded content, and scenario marketing, GIMC’s influence extends across Asia, the Americas, and Europe. Its recent global campaigns have ...

Global carry essentials brand LOJEL has launched a new campaign to empower travellers to embrace their adventures, whether commuting through bustling city streets or embarking on long-distance travel.

Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing. The coveted ...

Here are five real-world examples of impact-based marketing campaigns to show you what it looks like in action. Dove didn’t do anything flashy. They just showed real women being real ...

Dove, a Unilever brand, launched the next stage of its “Let Your Body Body” campaign on April 2 ... The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

However, it’s reminiscent of Xbox 360 shooters from the mid-2000s: experimentally hollow, clunkily rough around the edges, and full of unrealized potential — like one of the later Gears of War ...