Marketing channels, tools and trends are constantly changing, and it can be tempting to chase whatever’s new just to keep up.

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, ...

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Neil Dhanowa, former global head of Display & Video 360, resigned in mid-August from Google to help build Microsoft's AI advertising strategy.

With Venuelabs, brands can respond transparently during tough times, engage in conversations, and maintain real-time ...

No matter how many checkboxes a brand ticks in, nowadays, customers form their first impression from online visibility. They ...