Meta, TikTok slam Australia social media ban
Both YouTube and TikTok have bolstered their warnings to get teens to get offline—but users can still just scroll past them.
In a bid to take on YouTube, TikTok is revamping its desktop platform with the addition of several new features. The company announced on Thursday that its web-based experience features a new modular layout,
TikTok is also introducing a new Collections feature that lets users organize their favorite videos into custom categories, "making it easier to find and revisit saved content," according to the announcement. This feature is similar to YouTube's Playlists feature or Instagram's Reels, which lets users save videos to revisit later.
If a ban in the US is avoided, TikTok is forecast to earn $11.8bn in US ad revenue this year (up 21.0%, outpacing overall US social media ad investment, which is set to grow 10.6%), rising to $13.4bn in 2026. Instagram stands to benefit most from a TikTok ban, WARC Media estimates, with spend also going to YouTube and Snapchat.
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