Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media ...

NEW YORK – March 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has announced a new collaboration with Acxiom, the connected data and technology foundation for the ...

Alison is Nielsen’s Head of Global Marketing. She is responsible for leading Product Marketing, Go To Market, Integrated Marketing, Marketing Data, Technology and Measurement as well as Marketing ...

Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. Black America is complex, but ...

As streaming media consumption continues to evolve and the number of ways to access content multiplies, it’s more important than ever to measure the amount of time consumers are viewing and where.

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, with Telewizja Polska, with a share of 18.37%, overtaking the Polsat Group, ...

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed ...

Sete plataformas diferentes oferecem os títulos de streaming mais assistidos em março. O streaming atinge sua maior participação até o momento, com 43,8% da TV. O Oscar e o Tracker dominam a ...

Tujuh platform berbeda menghadirkan judul-judul streaming yang paling banyak ditonton di bulan Maret. Streaming mencapai pangsa terbesar hingga saat ini dengan 43,8% dari TV. Oscar dan Tracker ...