Explore Worldwide’s top marketer explains how data helped the firm better segment its audience, bring joy back into the brand ...

As marketers are under increasing pressure, the ways brands and agencies work together are evolving, from consolidating ...

Allowing marketing to take control of product has led to Verizon Business producing stronger output, better tailored to its ...

Consumers know when price increases are not matched by value increases, meaning brands pursuing premiumisation need to ensure ...

Heineken indicated its negotiations with European retailers have been “tougher than usual”, as it looks to remain firm on its ...

Some 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large ...

After six years at Electronic Arts and ten years rising through the ranks of The Lego Group, Louise French now heads up ...

The luxury giant generated revenue of €20.3bn (£17.3bn) in the first quarter of 2025, a 3% fall on an organic basis as it ...

Describing losing women from the workforce as a “societal tragedy”, the former VCCP CEO explains why a pro-business, pro-mum ...

X experienced a “significant decrease” in performance in 2023, as spend fell from large brand advertisers concerned about ...

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger ...

The latest quarterly IPA Bellwether report shows a drop in marketing budgets, driven by declines in main media, market ...