Articles written by Thas Naseemuddeen ...

Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing ...

Agency group is “extremely confident” it will hit annual growth forecast, expected to be between 4% and 5% in 2025 ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

On April 7, the Frito-Lay brand announced the arrival of Cheetos Pants, an amalgamation of fashion, function and fromage, ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to ...

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Even as digital transformation becomes ubiquitous, digital marketing and creative agencies are far from being the partner of choice to execute these projects, despite the customer-facing nature of ...