Earlier this month, the Senate Committee on Commerce, Science, and Transportation held a hearing about fragmentation in ...

TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard ...

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

There are always brands willing to place a bet on unusual sporting events in the hope that they have a breakout moment.

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

PubMatic's new AI curation features are helping it forge closer relationships with ad agencies like GroupM that are ramping ...

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.