From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.

How consumers discover and engage with brands is fundamentally changing. With millions now turning to AI search platforms for instant answers and recommendations, your brand’s visibility and ...

The top HubSpot updates of July 2025 July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.

Last week, Google published a blog post rebutting claims of declining website traffic from Google Search. “Overall, total organic click volume from Google Search to websites has been relatively stable ...

Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.

When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.

AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.

As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.

AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

How to lead marketing in the great big messy real world Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. It can help marketers ...