This blog post was written by Jo Loup and NLogic. Many thanks to them for their contribution! Check out their blog here. As Canada heads toward the 2025 federal election, the battle for hearts, minds ...

The “Buy Canadian” movement is sweeping our nation in response to the U.S. tariff implementation. To get a better understanding of how Canadian brands are engaging with the movement, we asked Scott ...

The "Buy Canadian" movement is no longer just a short-term reaction to President Trump’s trade war—it’s transforming into a powerful and possibly long-term shift in Canadian consumer behavior. A ...

In the fast-paced world of digital marketing, TikTok is emerging as a key player, shaping new trends that redefine how brands connect with their audiences. As we move forward, TikTok’s dynamic and ...

In today’s evolving marketing landscape, businesses are recognizing the need for campaigns that truly resonate with their intended audiences. When that intended audience is Indigenous, we encourage ...

With a growing suite of features and strategic partnerships, Yahoo is positioning itself as an integral player in digital advertising—offering Canadian brands new ways to engage with their audiences.

Communications is a noisy industry. You need to like words if you want to work in comms, PR or publicity. After all, we use a lot of words in what we do. You also need to understand that words matter.

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new ...

Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new ...