Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

The good news is that companies are increasingly interested in learning more about their customers and, of course, identifying the most valuable customers (MVCs). Thanks to Big Data and more ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

In this post we are going to go beyond the fluffy words and explore what brand activation is and how it could help your business.

Michaela Weber, interim GM EMEA at BigCommerce, looks at the ways retailers can tackle returns while still easing the path to purchase for consumers.

Google and Ipsos have published new research intended to detail the use of click-to-call in mobile search. The results show that almost half of those surveyed (42%) had used click-to-call in search, ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.