News

West Coast brand Thrifty Ice Cream was recently acquired by investment group Hilrod Holdings for $19.2 million. Hilrod is owned by Monster Energy CEO Hilton Schlosberg and former Monster co-CEO Rodney ...
Kimberly-Clark hired Patricia Corsi a year ago to lead the company’s marketing and brand acceleration strategies as chief growth officer. When she joined, the company was in the midst of a strategy ...
Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales.
PepsiCo and Walmart have partnered for a new initiative focused on supporting U.S. and Canadian farmers’ pursuit to improve soil health and water quality.
Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels.
Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture.
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.
Shifting work habits, more online shopping options, rising inflation, and stretched supply chains are just a few factors making it harder to discern what’s top-of-mind for shoppers today.
With climate change reducing the amount of land that can grow hardy and weather-resilient coffee plants, Nestlé plant scientists have looked to data science to better identify a combination of factors ...
Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.
Procter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control.
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to ...