By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

Over the past decade, the media landscape has seen continuous transformation, marked by dynamic shifts in trends and technologies. The rise of streaming services and digital platforms has reshaped ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Saudi Arabia’s spending intentions for 2025 show a 6-percentage-point net positive trend, contrasting with spending contractions in U.S. and Europe. Increased spending in Groceries (56% vs 54% last ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

CAP.G VENTURES, a multi-service powerhouse, is redefining how modern businesses scale. With the introduction of its flagship consulting arm, CAP.G CONSULT, the firm brings the Fractional CMO model to ...

Digital audio’s strong targeting capabilities, expansive reach, and intimate nature mean it can absolutely support both upper and lower funnel marketing goals, including: Brand lift – Nielsen Media ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

Last month, Publicis Groupe launched an internship program for retired professionals aged 60 years and older. The program provides opportunities to an often-forgotten segment of society by ...

New Riyadh office will support organisations and people that are playing a key role in realising the ambitions of Saudi Vision 2030, through the development of human capability.

In this new reality, resilience isn’t just about technology, it’s about alignment, clarity and trust. And that’s where communication professionals have a key role to play. Cyber Resilience Is a Team ...