By Elías Jabbe The ongoing impact of digital on the tourism industry in the Middle East, Africa and South Asia emerged as a popular topic of discussion at the annual MEASA Aviation Show in Dubai on ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Over the past decade, the media landscape has seen continuous transformation, marked by dynamic shifts in trends and technologies. The rise of streaming services and digital platforms has reshaped ...

Saudi Arabia’s spending intentions for 2025 show a 6-percentage-point net positive trend, contrasting with spending contractions in U.S. and Europe. Increased spending in Groceries (56% vs 54% last ...

CAP.G VENTURES, a multi-service powerhouse, is redefining how modern businesses scale. With the introduction of its flagship consulting arm, CAP.G CONSULT, the firm brings the Fractional CMO model to ...

Digital audio’s strong targeting capabilities, expansive reach, and intimate nature mean it can absolutely support both upper and lower funnel marketing goals, including: Brand lift – Nielsen Media ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

The ticketing industry is undergoing a digital revolution, and nowhere is this more evident than in the marketing strategies powering today’s live events. From sports matches to concerts and expos, ...

In this new reality, resilience isn’t just about technology, it’s about alignment, clarity and trust. And that’s where communication professionals have a key role to play. Cyber Resilience Is a Team ...

Dubai Lynx, MENA’s leading platform for creative excellence and effectiveness, has announced the winners of its 2025 Awards, celebrating the most outstanding creative work from across the region.

Communicate reminisces over one of the earliest and possibly most dangerous internet trends - Planking.