Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024.

Unity has released the results of a new study that suggest rewarded video ads could become the standard way to monetise mobile games.

Developers switch off Unity ads in Runtime Fee protest Collective of 16 studios have cut off all Unity-based monetisation, call for more to developers do the same News by James Batchelor Editor-in ...

In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ...

Unity has partnered with Zynga to become the mobile game publisher’s exclusive rewarded advertising partner. Unity’s ads platform serves more than 25 billion ad requests per month to over one billion ...

Over a dozen studios pull Unity and IronSource ads from their games in protest of Unity's controversial new Runtime Fee policies.