Social Samosa4d
Unilever’s €900M marketing blitz puts ad spend at a decade high
Unilever’s turnover rose 1.9 per cent year-on-year to €60.8 billion, though operating profit declined 3.7 per cent to €9.4 ...
Marketing Dive1d
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.
Hosted on MSN12d
Did These Super Bowl Ads Make You Cry?
Super Bowl ads are created to make us laugh, drool, scratch our heads, and yearn for our youth. But some of the most ...
Best Media7d
Unilever’s marketing spend hits €900 mn in 2024, highest increase in over a decade
Unilever announced that the increase in investment toward brand and marketing was the highest in over a decade ...
Exchange 4 Media7d
Unilever's 2024 marketing spends grows 15.5% at $942m, 'highest level in over a decade'
The conglomerate’s brand and marketing investment soared 15.5% to 120bps, its highest level in over a decade. “Improved gross margin fuelled further increases in brand and marketing investment behind ...
Unilever to List Ice Cream Business in Amsterdam, London and New York
Unilever will demerge its ice cream business and list it in Amsterdam, London and New York, ending months of speculation over ...
Ben & Jerry's maker Unilever picks Amsterdam for ice cream spinoff
Ben & Jerry's maker Unilever has chosen Amsterdam over London and New York as the primary listing for its ice cream business, ...
Wall Street Journal8d
Unilever Picks Amsterdam Over London For Ice-Cream Unit’s Primary Listing
Unilever ULVR-7.22%decrease; red down pointing triangle chose Amsterdam over London and New York for the main listing of its demerged ice-cream business, ending months of speculation over how the ...