QVC cable shopping is an excellent example of transactional marketing, Meltwater says. The salesperson on screen may try to be likable and appealing, but the point of the pitch is to make viewers ...

And opportunities were 81% better. That’s an example of one campaign. And the nice thing about transactional marketing is that it’s scalable globally. It’s not about relationships.

An Example of the Transactional Type Functions in a Business. Strategic business functions, such as accounting, marketing and product development, are dedicated to planning, strategy and analysis.

The end-to-end model adds branding and service on top of a transactional marketplace offering.

Had the marketers in our example known that the golf-loving consumer hadn’t made a single golf-related purchase from a cataloger in years, they would likely not have wasted their money mailing to him.