Had the marketers in our example known that the golf-loving consumer hadn’t made a single golf-related purchase from a cataloger in years, they would likely not have wasted their money mailing to him.

Intel has announced that its Haswell architecture, due to ship some time in 2013, will include hardware support for transactional memory. Transactional memory is a promising technique designed to ...

Offers tend to be very promotional in the transactional model. For consultative, it’s value based. It’s consulting based, value assessment, third-party association.

The end-to-end model adds branding and service on top of a transactional marketplace offering.

Cuomo’s “transactional model” has a long, venerable history in American democracy, where a free market of ideas and laws resembles and reinforces the free markets for goods and services.