Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

President Donald Trump said on Monday that “he helped Tim Cook,” after his administration late Friday exempted tariffs on ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

In the 57-second clip, Mr Cook clarifies that the decision isn't driven by cheap labour, as commonly believed.

In the old video, which has resurfaced now in the wake of US President Donald Trump’s policies, Apple CEO Tim Cook is seen ...

Apple CEO Tim Cook says China's skilled workforce and advanced infrastructure, not cheap labour, are the real reasons behind ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

Meta unveiled its prototype Orion AR glasses last year. Those are still many years away from volume production, and the prototype cost is likely in the tens of thousands. Regardless, competition is ...

President Trump said he is looking at some tariff exemptions to help car companies and said he exempted smartphones and certain electronics from the tariffs in order to help U.S. smartphone makers, ...

Trump made it clear that he wants Apple to begin building the device in the US. Meanwhile, the tech giant is also more ...