This structure ensures compliance with Indian regulations and addresses previous concerns over data security. With Reliance’s ...

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in the country under a licensing deal. The app was banned in 2020 by the govern ...

Shein, the Chinese fast-fashion brand, returns to India after a five-year ban, partnering with Reliance Retail. This deal ensures data security with all customer data stored in India, addressing ...

At present, Shein has been operational in over 170 countries across the world, and its Indian relaunch is expected to certainly impress a lot of fans and the online fashion market once again.

For Reva Goswami, a university student in India, Shein's return to the country is also a positive. During the years the app was banned, Ms Goswami said she "missed shopping from it".

Shein re-enters ... available on Ajio online shopping platform at a later date, although no specific timeline for this integration has been provided. Alice Price, apparel analyst at GlobalData ...

In today’s newsletter, we look at Chinese fast-fashion retailer Shein ... in India, thereby circumventing the government’s earlier concerns about China’s access to Indians’ shopping ...

With Reliance’s vast retail network and Shein’s brand appeal, the partnership is expected to reshape the online fashion market in India. Analysts see this as a strategic move that leverages ...

The new Shein India app was officially launched on 1 February 2025, according to Reuters, which cited an insider familiar with the company’s strategic plans. The app is said to provide consumers ...