This structure ensures compliance with Indian regulations and addresses previous concerns over data security. With Reliance’s ...

Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...

Shein, the Chinese fast-fashion brand, returns to India after a five-year ban, partnering with Reliance Retail. This deal ...

At present, Shein has been operational in over 170 countries across the world, and its Indian relaunch is expected to certainly impress a lot of fans and the online fashion market once again.

About five years after its ban in India, Chinese global fast fashion retailer Shein, earlier in February, made its third attempt to enter the country’s fast fashion landscape. This time around ...

made a comeback via a new app named “Shein India Fast Fashion”, which was launched specifically for the South Asian country. The app was published in late January by the local firm Reliance ...

Shein re-enters ... available on Ajio online shopping platform at a later date, although no specific timeline for this integration has been provided. Alice Price, apparel analyst at GlobalData ...

With Reliance’s vast retail network and Shein’s brand appeal, the partnership is expected to reshape the online fashion market in India. Analysts see this as a strategic move that leverages ...

The new Shein India app was officially launched on 1 February 2025, according to Reuters, which cited an insider familiar with the company’s strategic plans. The app is said to provide consumers ...