Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one of Roblox’s biggest fashion hits during Christmas, ...

Like other UGC assets, users will be able to purchase bodies and heads through either the Roblox Marketplace or within experiences. Creators will receive 30% of the proceeds in both cases.

One of Roblox's unique features is the ability for users to create and sell their own virtual items, including accessories and clothing, through the Roblox UGC (user-generated content) marketplace.

The Roblox UGC title Adopt Me! broke 1.6 million concurrent players in April, and it has had 5.7 billion plays since its launch in 2017. Developers — many of them kids and teens — earned more ...