ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn. It’s unique in that practically everything on ROBLOX is designed and ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

The “How to Train Your Dragon” game on Roblox has more than 28 million visits. Over the weekend, the movie raked in $83.7 million in ticket sales in the U.S. and Canada, surpassing expectations.