Where's Santa is a story-driven Roblox experience where you embark on an adventure with your grandparents and fellow Robloxians to rescue Santa.

At the Roblox 2012 conference on Saturday at the Santa Clara Convention Center, hundreds of budding game designers rubbed real shoulders with their virtual friends and idols.

Roblox surprised its community by unexpectedly releasing a promotional code for a new hat called Upside Down Santa.